This week, I am joined by Mark Bode and Willem de Feijter, co-founders of TreeCollective, to discuss what happens when you combine an urban forester and a business developer, why trees make an essential and valuable contribution to our dense cities, how blockchain technology and tokenization can register the value of trees, monitor their ROI, and help transfer “tree ownership”, and why trees need a business model, now more than ever.

This podcast episode was brought to you by the International Society of Arboriculture (ISA). Are you an ISA member? Click here to complete the Continuing Education Unit (CEU) quiz for this episode.